Matching a Dating App using its Potential Audience

Matching a Dating App using its Potential Audience

– an instance research in regards to the rebranding of Meddle

Prologue

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Laura is a 28-year-old senior school instructor surviving in Seattle. She simply came ultimately back from the disappointing date and is wondering if she’s going to ever find somebody suitable for her. Curled through to the sofa, she absentmindedly scrolls along on Facebook. She actually is still preoccupied with thoughts about her life that is dating and “If just i possibly could acquire some assistance!”

Ironically sufficient she simply missed an advertising for a fresh dating app, which may have let her outsource the job of selecting times to her buddies. It, she will have said: “Wow, this really is perfect. if she had noticed” But it was missed by her entirely.

In 2017, I happened to be hired to learn and also this could be the whole tale in regards to the rebranding of Meddle.

Part 1 • The Situation

Here I became, dealing with the question mark that is big. In the left, We have an software that allows daters outsource the duty of matchmaking for their buddies. In the right, i’ve team of daters, that are struggling with dating exhaustion and want they might get assistance. It must be a perfect match. So just why does this product perhaps perhaps not match featuring its market? We jumped to the research after these actions:

  • Interview the Stakeholders to understand the ideas behind this product, the choices behind the brand name, and their concept of the mark market.
  • Identify a hypothesis for why the brand name is not talking to the prospective market.
  • Testing the theory on prospective users to comprehend why the brand name does not connect with the mark market. Continue reading “Matching a Dating App using its Potential Audience”